Does Your Instagram Have Your Brand in Mind?

Instagram has become a staple to the social media family and a visual way to share your product, business, and ultimately, your brand. In order to keep your content branded, your grid needs to be fluid. With each post, ask yourself how it relates to your previous pictures and how it helps tell the story [...]

February 8th, 2017|Uncategorized|0 Comments

Changes You Can Make to Improve Your Website

You already know that having a website is extremely important for businesses today. Even a small business is expected to have a presence online, but just because you used one of those free website builders and have something up online doesn’t necessarily mean it’s helping your business bring in new customers. In fact, if you [...]

January 22nd, 2017|Creative, Design, Web|0 Comments

Where Should You Allocate Your Marketing Budget?

2016 has come to a close, and the fresh beginnings of 2017 are on the horizon. The new year always brings that feeling of change and evolution, so why not let your business embrace it? If you’ve been allocating your marketing budget to the same resources for years, it’s probably time to revisit the budget [...]

January 4th, 2017|Marketing, Advertising, Strategy & Planning|0 Comments

Here’s the Forecast for Marketing Trends of 2017

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending [...]

Our Favorite Blogs from 2016

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on [...]

Google Has Outdone Itself Again with Interactive Santa’s Village

Google is never in short supply of fun and interactive visuals. Their Google Doodle is something that many look forward to seeing every day. Their latest roll out, Santa’s Village, is a fully interactive webpage featuring a countdown till Santa takes off. It shows off the North Pole in all its glory, complete with games, learning [...]

College Bowl Season: What’s In a Name?

It’s that time of year that all college football fans love: Bowl Season! With all 42 bowl games now scheduled and announced, the marketing campaigns for each are ready to launch. There's sure to be hype-filled commercials leading up to the bigger match-ups, as well as great ads during game coverage. But what about the naming rights [...]

December 5th, 2016|Branding, Marketing, Advertising, Strategy & Planning|0 Comments

4 Ways to Rock Your Marketing Efforts This Holiday Season

Now that Thanksgiving has come and gone, it’s officially open season for holiday marketing. Everyone’s probably feeling a little bombarded by holiday ads already, so you really need to think about the most strategic way to reach your audience this month. Use these 4 tips to engage your target demographic and stand out amid the [...]

Concept Marketing Welcomes Two New Team Members

Concept Marketing is pleased to welcome a few new members to our growing team. Mitch Cohen, our new Director of Business Development, and Rob Hopping, our new Director of Client Services, have joined the Concept Marketing staff to help bring our client’s goals and dreams to the next level. Mitch Cohen Our new Director of [...]

November 16th, 2016|Marketing, Advertising, Strategy & Planning|0 Comments

What We Learned from the Presidential Nominees’ Marketing Strategies

Election day is here! Many are just glad to see this day come and go. Others are feeling uneasy about what the outcome will be. Only time will tell who our next president will be, so while you wait for the results to come through, why not learn a thing or two about the presidential [...]