Changes You Can Make to Improve Your Website

You already know that having a website is extremely important for businesses today. Even a small business is expected to have a presence online, but just because you used one of those free website builders and have something up online doesn’t necessarily mean it’s helping your business bring in new customers. In fact, if you [...]

January 22nd, 2017|Creative, Design, Web|0 Comments

The 5 TED Talks All Business Owners Should Listen To

TED Talks are a great way to learn something new, get inspired, or just take 5 minutes of your day to be entertained by articulate human beings via video. These 5 TED Talks tackle a variety of struggles and trials that many business owners face at one time or another. Whether you’re looking to build [...]

How Are Users Viewing Web Content Today?

It’s an important question to answer, and Google has just released findings that help inform every business’ online marketing strategy. From what we do on our devices to how we search across them, the data shows that online users are flocking to information that’s instantly accessible and relevant to several key interests. Mobile is King It’s no [...]

October 10th, 2016|Marketing, Advertising, Web|0 Comments

4 Elements Your Business’ Homepage Must Have

Your website is often the first impression a potential customer gets. You always want to put your best foot forward when it comes to an online presence, and your homepage is the foundation for this presence. Instill confidence with your current customers, compel new ones to take interest in you, and direct customers to the [...]

September 19th, 2016|Creative, Design, Web|0 Comments

What’s New in Digital Marketing?

While traditional marketing efforts haven’t changed much in the last 15 years, digital marketing is constantly updating. There are so many new trends, algorithms, and best practices rolling out, it’s a full time job keeping up with it. Lucky for you, the Concept Marketing team always stays on the pulse of what’s new and what’s next. Here’s a [...]

July 29th, 2016|Social Media, Advertising, Strategy & Planning, SEO, Web|0 Comments

What Are the 5 Main Marketing Paths?

Did you know that the Concept Marketing team has multiple avenues we pursue to most effectively focus your advertising efforts? The best method for your needs will depend on your business goals. Indeed, some companies elect to use multiple marketing paths to get the most from their marketing campaign. Get familiar with these five concepts. [...]

July 18th, 2016|Branding, Marketing, Social Media, Advertising, SEO, Web, Media Buy|0 Comments

How to Make the Most of Email Marketing Campaigns

Our computers and mobile devices deliver a wealth of information to us every day. It can feel like there is so much information on the web that it all becomes white noise. Our email inboxes may actually be the one space where we feel some Zen in the web world, because we can control what [...]

April 14th, 2016|Marketing, Strategy & Planning, Web|0 Comments

The Newest Social Weapon to Increase Engagement

We all know video is one of the most highly consumed pieces of content on the Internet these days, accounting for over 60% of all online content viewed. Live video is the latest trend to captivate digital audiences, and it’s an attractive concept. Instead of typical social feeds that show content from earlier in the [...]

Google Removes Ads on Right Side of Desktop Search

On Monday, February 22, 2016, Google rolled out the removal of ads on the right side of the desktop search results. To illustrate what that means, the first image shows Google with the ads on the right panel, and the second image shows what the new Google searches now look like. Google with ads on [...]

February 23rd, 2016|Marketing, SEO, Web|0 Comments

3 Easy Ways to Repurpose your Content

First things first: Find the best contenders It’s important to only repurpose content that is evergreen, or content that will continue to hold value and interest to your readers for the next few months or years. Finding this kind of content will help you weed out the best pieces for repurposing. You’ll then want to look [...]