Pokemon Go: How Businesses Are Reaping the Rewards

Unless you’ve been living under a rock this week, you’ve no doubt heard the brand new app Pokemon Go. This new augmented reality game has taken the world by storm, with over 5 million downloads recorded and the rate of daily active users almost surpassing the social network Twitter, according to Fortune. The game is [...]

Turning Followers Into Customers

Your social media following is not just a number you can show off to your customers and competition. You should treat your following like a future customer. We may not initially think big sales when we think of social media, but the buying power your followers have is immeasurable. You can create a strategy that [...]

The Newest Social Weapon to Increase Engagement

We all know video is one of the most highly consumed pieces of content on the Internet these days, accounting for over 60% of all online content viewed. Live video is the latest trend to captivate digital audiences, and it’s an attractive concept. Instead of typical social feeds that show content from earlier in the [...]

A How to Guide to B2B Social Media Marketing

Creating a strategic and effective business to business marketing plan can be tricky. It might not seem immediately apparent that social media would play into your B2B marketing strategy, seeing as it’s typically consumers out there on the social channels. You might have guessed that LinkedIn and Twitter are the primary channels in any social [...]

March 24th, 2016|Social Media, Twitter, LinkedIn, B2B|0 Comments

Pro Tips for Getting Started with Social Media

Perhaps you have heard about social media. And, if you own or run a business you have probably heard all about how much you need to get on social media to promote that business. The problems for many small business owners are not knowing exactly where to start, and feeling overwhelmed by the sheer scale [...]

The Power of Paid Social Media

Social media is such a powerful tool for all businesses, but with all the content out there, it sometimes feels like your social efforts get easily lost in the mix. Paid social advertising has been the answer to that dilemma, and its usage has grown steadily. B2C and B2B companies shared their insights on how [...]

Tweetdeck, Hootsuite or Buffer: What Strategy is Best?

Twitter, Facebook, Google+, Instagram, Pinterest; who has time to manage all of these? The world of social media might feel like a huge time-suck, and you may feel ready to abandon your social strategy all together. Fear not. We have compiled our list of the three most popular social media management programs, so you can schedule [...]

January 14th, 2016|Creative, Social Media, Strategy & Planning, Web, Twitter, Pinterest|0 Comments

Star Wars Marketing Edition: Are You Light or Dark Side?

The Light Side's fight against the Dark Side spans generations over countless galaxies. There's no need to look to the stars to join the battle, though. There's a Light Side VS. Dark Side battle waging in our own backyards. The marketing world is filled with tactics, both good and evil. Only one side can, and [...]

Top 6 Twitter Accounts of the NFL

“I’ve been waitin’ all day for a Sunday night!” The time has finally come for Carrie Underwood to grace our big screens as we pound 7-layers of anything placed before us. The NFL off-season was dominated with more discussions about PSI than a tire shop. The pre-season wasn’t much better as it looked more like [...]