Here’s the Forecast for Marketing Trends of 2017

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending [...]

Our Favorite Blogs from 2016

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on [...]

What We Learned from the Presidential Nominees’ Marketing Strategies

Election day is here! Many are just glad to see this day come and go. Others are feeling uneasy about what the outcome will be. Only time will tell who our next president will be, so while you wait for the results to come through, why not learn a thing or two about the presidential [...]

The Interesting Dichotomy Between Our Social Image and Our Real Life One

The image we project to the world over social media is a curious thing. Most of us choose to only post our happiest and fondest moments on social (and why wouldn’t we?). But some take that another step further. Instead of highlighting prime moments in their life, many users create an entirely different persona with [...]

2 Social Media Tricks That Seriously Boost Reach and Engagement

Have your social channels seen a dip in social interactions and overall reach lately? You’re not alone. Algorithms are constantly changing on Facebook, Instagram, and other social media giants, and these changes typically require companies to tweak their current posting strategy to keep up. To make sure you aren’t getting lost in the newsfeed, here [...]

September 12th, 2016|Creative, Social Media, Strategy & Planning|0 Comments

4 Types of Visual Content Your Brand Should Be Creating

Visual content is the best way to connect with your viewers online. Great visual content is eye catching, informative, and relevant. If your content hits these three targets, it’s highly shareable, which is the ultimate goal. Here are 5 types of visual content that your brand should be creating regularly. Infographics Infographics are the ultimate [...]

What’s New in Digital Marketing?

While traditional marketing efforts haven’t changed much in the last 15 years, digital marketing is constantly updating. There are so many new trends, algorithms, and best practices rolling out, it’s a full time job keeping up with it. Lucky for you, the Concept Marketing team always stays on the pulse of what’s new and what’s next. Here’s a [...]

July 29th, 2016|Social Media, Advertising, Strategy & Planning, SEO, Web|0 Comments

What Are the 5 Main Marketing Paths?

Did you know that the Concept Marketing team has multiple avenues we pursue to most effectively focus your advertising efforts? The best method for your needs will depend on your business goals. Indeed, some companies elect to use multiple marketing paths to get the most from their marketing campaign. Get familiar with these five concepts. [...]

July 18th, 2016|Branding, Marketing, Social Media, Advertising, SEO, Web, Media Buy|0 Comments

Pokemon Go: How Businesses Are Reaping the Rewards

Unless you’ve been living under a rock this week, you’ve no doubt heard the brand new app Pokemon Go. This new augmented reality game has taken the world by storm, with over 5 million downloads recorded and the rate of daily active users almost surpassing the social network Twitter, according to Fortune. The game is [...]

3 Ways to Increase Ecommerce Sales Using Social Media

Ecommerce and social media go together as perfectly as peanut butter and jelly, ball parks and hot dogs, and…well you get it. Magento found that 93 percent of consumers turn to social media to help inform buying decisions online. There’s no time to waste in boosting your online presence, and you can do so through [...]

July 5th, 2016|Social Media, Strategy & Planning|0 Comments