Here’s the Forecast for Marketing Trends of 2017

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending [...]

Our Favorite Blogs from 2016

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on [...]

Google Has Outdone Itself Again with Interactive Santa’s Village

Google is never in short supply of fun and interactive visuals. Their Google Doodle is something that many look forward to seeing every day. Their latest roll out, Santa’s Village, is a fully interactive webpage featuring a countdown till Santa takes off. It shows off the North Pole in all its glory, complete with games, learning [...]

College Bowl Season: What’s In a Name?

It’s that time of year that all college football fans love: Bowl Season! With all 42 bowl games now scheduled and announced, the marketing campaigns for each are ready to launch. There's sure to be hype-filled commercials leading up to the bigger match-ups, as well as great ads during game coverage. But what about the naming rights [...]

December 5th, 2016|Branding, Marketing, Advertising, Strategy & Planning|0 Comments

What We Learned from the Presidential Nominees’ Marketing Strategies

Election day is here! Many are just glad to see this day come and go. Others are feeling uneasy about what the outcome will be. Only time will tell who our next president will be, so while you wait for the results to come through, why not learn a thing or two about the presidential [...]

Should I Be Writing Blogs for My Company?

The word “blog” is such an ambiguous term these days. It can act as an online journal, a platform to share your opinions, or a place to show off artwork or projects. While you might not think a blog is right for your company, consider some of these benefits. From increasing web traffic to designating [...]

October 31st, 2016|Branding, Content Marketing|0 Comments

Is Food Marketing Bad for Our Children?

It’s Saturday morning and your kids turn on the television to watch their Saturday morning cartoons. You’re in the kitchen making them breakfast. But they probably aren’t interested in eating a healthy balanced meal. In between Spider-man swinging in the New York skyline and My Little Pony frolicking in the fields is a Tiger named [...]

October 17th, 2016|Branding, Marketing, Advertising|0 Comments

Using Multiple Marketing Techniques to Connect With Customers

Based on what the public sees, advertising is simply a creative way for businesses to reach customers. What the audience doesn’t see is the strategy that goes on behind the scenes. An experienced advertising and online marketing agency will get to know a client’s business intimately and set to work developing a plan that shines [...]

What Are the 5 Main Marketing Paths?

Did you know that the Concept Marketing team has multiple avenues we pursue to most effectively focus your advertising efforts? The best method for your needs will depend on your business goals. Indeed, some companies elect to use multiple marketing paths to get the most from their marketing campaign. Get familiar with these five concepts. [...]

July 18th, 2016|Branding, Marketing, Social Media, Advertising, SEO, Web, Media Buy|0 Comments

3 Key Takeaways From Nike’s NBA Finals Advertising

Not only is Nike known for their high quality sports gear, they’re also well respected for their advertising strategies. Take a moment and look back on game seven of the NBA Finals. LeBron James led the Cleveland Cavaliers to a game seven victory, coming back from trailing 3-1 in the series. When that final buzzer [...]

July 11th, 2016|Branding, Marketing, Advertising, Strategy & Planning|0 Comments