Where Should You Allocate Your Marketing Budget?

2016 has come to a close, and the fresh beginnings of 2017 are on the horizon. The new year always brings that feeling of change and evolution, so why not let your business embrace it? If you’ve been allocating your marketing budget to the same resources for years, it’s probably time to revisit the budget [...]

January 4th, 2017|Marketing, Advertising, Strategy & Planning|0 Comments

Here’s the Forecast for Marketing Trends of 2017

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending [...]

Our Favorite Blogs from 2016

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on [...]

College Bowl Season: What’s In a Name?

It’s that time of year that all college football fans love: Bowl Season! With all 42 bowl games now scheduled and announced, the marketing campaigns for each are ready to launch. There's sure to be hype-filled commercials leading up to the bigger match-ups, as well as great ads during game coverage. But what about the naming rights [...]

December 5th, 2016|Branding, Marketing, Advertising, Strategy & Planning|0 Comments

4 Ways to Rock Your Marketing Efforts This Holiday Season

Now that Thanksgiving has come and gone, it’s officially open season for holiday marketing. Everyone’s probably feeling a little bombarded by holiday ads already, so you really need to think about the most strategic way to reach your audience this month. Use these 4 tips to engage your target demographic and stand out amid the [...]

Concept Marketing Welcomes Two New Team Members

Concept Marketing is pleased to welcome a few new members to our growing team. Mitch Cohen, our new Director of Business Development, and Rob Hopping, our new Director of Client Services, have joined the Concept Marketing staff to help bring our client’s goals and dreams to the next level. Mitch Cohen Our new Director of [...]

November 16th, 2016|Marketing, Advertising, Strategy & Planning|0 Comments

Is Food Marketing Bad for Our Children?

It’s Saturday morning and your kids turn on the television to watch their Saturday morning cartoons. You’re in the kitchen making them breakfast. But they probably aren’t interested in eating a healthy balanced meal. In between Spider-man swinging in the New York skyline and My Little Pony frolicking in the fields is a Tiger named [...]

October 17th, 2016|Branding, Marketing, Advertising|0 Comments

How Are Users Viewing Web Content Today?

It’s an important question to answer, and Google has just released findings that help inform every business’ online marketing strategy. From what we do on our devices to how we search across them, the data shows that online users are flocking to information that’s instantly accessible and relevant to several key interests. Mobile is King It’s no [...]

October 10th, 2016|Marketing, Advertising, Web|0 Comments

Google’s “Possum” Update Affecting Local Search Rankings

Depending on how your Google Business Listing is set up, it may now be showing up differently, thanks to Google’s quiet “Possum” update. It’s not an official name, but one that prominent SEO expert Phil Rozek gave it due to its characteristics. “It is fitting since many business owners think their Google Business listings are gone, [...]

October 3rd, 2016|Marketing, Advertising, Strategy & Planning, SEO|0 Comments

Using Multiple Marketing Techniques to Connect With Customers

Based on what the public sees, advertising is simply a creative way for businesses to reach customers. What the audience doesn’t see is the strategy that goes on behind the scenes. An experienced advertising and online marketing agency will get to know a client’s business intimately and set to work developing a plan that shines [...]