What’s New in Digital Marketing?

While traditional marketing efforts haven’t changed much in the last 15 years, digital marketing is constantly updating. There are so many new trends, algorithms, and best practices rolling out, it’s a full time job keeping up with it. Lucky for you, the Concept Marketing team always stays on the pulse of what’s new and what’s next. Here’s a [...]

July 29th, 2016|Social Media, Advertising, Strategy & Planning, SEO, Web|0 Comments

3 Empowering Marketing Campaigns for Women

Since the emergence of the famous ‘Rosie the Riveter’ advertisement during World War II, advertising campaigns continue to focus on how to best market to women. There are often two sides to female oriented advertising. On the one side we see the traditional housewife or the over-sexualized goddesses figures. And on the other, we see [...]

July 26th, 2016|Video, Marketing, Advertising, Strategy & Planning|0 Comments

What Are the 5 Main Marketing Paths?

Did you know that the Concept Marketing team has multiple avenues we pursue to most effectively focus your advertising efforts? The best method for your needs will depend on your business goals. Indeed, some companies elect to use multiple marketing paths to get the most from their marketing campaign. Get familiar with these five concepts. [...]

July 18th, 2016|Branding, Marketing, Social Media, Advertising, SEO, Web, Media Buy|0 Comments

Pokemon Go: How Businesses Are Reaping the Rewards

Unless you’ve been living under a rock this week, you’ve no doubt heard the brand new app Pokemon Go. This new augmented reality game has taken the world by storm, with over 5 million downloads recorded and the rate of daily active users almost surpassing the social network Twitter, according to Fortune. The game is [...]

3 Key Takeaways From Nike’s NBA Finals Advertising

Not only is Nike known for their high quality sports gear, they’re also well respected for their advertising strategies. Take a moment and look back on game seven of the NBA Finals. LeBron James led the Cleveland Cavaliers to a game seven victory, coming back from trailing 3-1 in the series. When that final buzzer [...]

July 11th, 2016|Branding, Marketing, Advertising, Strategy & Planning|0 Comments

3 Ways to Increase Ecommerce Sales Using Social Media

Ecommerce and social media go together as perfectly as peanut butter and jelly, ball parks and hot dogs, and…well you get it. Magento found that 93 percent of consumers turn to social media to help inform buying decisions online. There’s no time to waste in boosting your online presence, and you can do so through [...]

July 5th, 2016|Social Media, Strategy & Planning|0 Comments