5 Financial Truths of Advertising

When you speak with your advertising agency and online marketing company, you’ll probably reach the topic of budget eventually. Before you start getting nervous about the cost of your local campaign, check out these numbers from the current advertising market. 1. Internet Advertising Revenue Is on the Rise The Internet has changed the way we [...]

May 25th, 2016|Marketing, Advertising, Strategy & Planning|0 Comments

Trademarking ‘Park City’: What Does It Mean?

There’s been a lot of buzz in Park City, Utah over Vail Resorts’ recent move to trademark the name ‘Park City’. Many local businesses in the area fear that they’ll have to fork over their name if the trademark is approved, which could damage their business’ visibility and brand recognition that often takes years to [...]

What’s Your Perfect Donut Match? Marketing Edition

There's a lot of different donuts out there these days. Some are covered in fruity pebbles, and others have bits of bacon sprinkled on top. We also can't forget the traditional donuts, like the maple bar, glazed donut, and apple fritter. Much like donuts, marketing strategies are constantly evolving and there continues to be a [...]

Why All Businesses Need to Know About Intellectual Property

Intellectual property is one of those terms that you hear from time to time in the business world, but you may not know much about it. The word sounds daunting and a little intimidating to tackle. That can be true in some cases, but not all. The team at Concept Marketing used creative solutions to [...]