How to Build the Brand You Want

Small business owners have a lot to think about, but one of the most important (and most often overlooked) things that you should be doing is building your brand. Even if you’re not a marketing genius, there are things you can do to create the brand that you want, which will help bring in customers [...]

February 25th, 2016|Branding, Marketing, Strategy & Planning|1 Comment

Google Removes Ads on Right Side of Desktop Search

On Monday, February 22, 2016, Google rolled out the removal of ads on the right side of the desktop search results. To illustrate what that means, the first image shows Google with the ads on the right panel, and the second image shows what the new Google searches now look like. Google with ads on [...]

February 23rd, 2016|Marketing, SEO, Web|0 Comments

A Beginner’s Guide to Using Snapchat for Business

For the uninitiated, Snapchat is the fast growing video and photo messaging app that delivers videos directly to users. Recently, Bloomberg News reported some very promising data about Snapchat, stating that Snapchat delivers over 7 billion videos to users per day. Considering that Facebook reports 8 billion videos delivered per day, it’s clear that Snapchat [...]

February 18th, 2016|Creative, Photo, Video, Marketing, Social Media, Advertising, Snapchat|0 Comments

3 Easy Ways to Repurpose your Content

First things first: Find the best contenders It’s important to only repurpose content that is evergreen, or content that will continue to hold value and interest to your readers for the next few months or years. Finding this kind of content will help you weed out the best pieces for repurposing. You’ll then want to look [...]

The Genius Marketing Behind Deadpool

The film world of Marvel is getting a little bit bigger, and a whole lot raunchier, with the emergence of Deadpool. The film’s protagonist, played by Ryan Reynolds, is Deadpool, the antihero mutant that is disfigured, superhumanly strong, and lacks a mental filter. He’s also known as the “Merc with a Mouth” due to his [...]

February 4th, 2016|Creative, Design, Branding, Marketing, Social Media|0 Comments