House of Marketing

First Question Sing this- Dun duna dun dun…I’m lovin’ it. What does this song immediately bring to mind? McDonalds! Delicious McDonalds. Second Question- What does the letter in the thumbnail of this post remind you of? Ahhhhhhhhh. A refreshing Coke. How do the simplest sounds and visuals create a desire and then an action to [...]

August 29th, 2014|Marketing|0 Comments

We Survived!

Shark Week wrapped up and the numbers are in. Companies who fish for customers during Shark Week are guaranteed immediate attention with 29 million people tuning in. Many viewers watch for hours at a time. As a marketer or even the business owner, now is your chance to interact with an engaged audience and stretch [...]

August 22nd, 2014|Marketing, Strategy & Planning|0 Comments

The Weather and your Marketing

When it rains do umbrella sales go up? What about sunny days and sunglasses? Your business readiness needs to be able to adapt not only to the climate of the economy, but also literally the weather. Marketers predict trends and then plan accordingly. These predictions not only take into account future trends, but also what [...]

August 15th, 2014|Marketing|0 Comments

Celebrity Endorsements

Your favorite celebrity doesn't just influence your choice of movies, they also influence how you spend your money. Celebrity endorsements have been a marketing go to for years with many brands seeing large returns. This potential is why makeup companies book starlets and car companies book NASCAR drivers. The investment is worth the risk for [...]

August 8th, 2014|Branding, Marketing|0 Comments

Google Pigeon Update

Google recently updated the algorithm that affects how search results populate. When a user searches for a business Google will now populate results closer to the user’s search. This improved result comes down to the best words and predictions on what the user is looking for. A user will also see other user’s opinions of [...]

August 1st, 2014|SEO|0 Comments