Concept Marketing is a collection of artists, geeks, perfectionists, and strategists working together to make some damn fine advertising.
ADVERTISING IS CREATIVITY.
Not just in the execution, but in the strategy. Compelling creative is that much stronger with an equally creative brand position.
ADVERTISING IS MARKETING.
Branding, SEO, online marketing, logo development, backend web development, positioning, and a whole lot more. But never more than you need.
ADVERTISING IS ALWAYS CHANGING.
New this, new that, and a whole lot of social networking—there sure are a lot of options these days. But what’s trendy isn’t always what’s most effective.
When was the last time you watched a video online? If you’re like most Internet users in the U.S., the answer to that question is definitely sometime in the past 24 hours. From your Facebook [...]
Imagine walking through the mall. You peruse your favorite brands, checking out the sparkling necklaces and eyeing that new lipstick shade. Suddenly, a salesperson sprays a new perfume right in your face. After you recover [...]