Concept Marketing is a collection of artists, geeks, perfectionists, and strategists working together to make some damn fine advertising.
ADVERTISING IS CREATIVITY.
Not just in the execution, but in the strategy. Compelling creative is that much stronger with an equally creative brand position.
ADVERTISING IS MARKETING.
Branding, SEO, online marketing, logo development, backend web development, positioning, and a whole lot more. But never more than you need.
ADVERTISING IS ALWAYS CHANGING.
New this, new that, and a whole lot of social networking—there sure are a lot of options these days. But what’s trendy isn’t always what’s most effective.
Unless you’ve been living under a rock this week, you’ve no doubt heard the brand new app Pokemon Go. This new augmented reality game has taken the world by storm, with over 5 million downloads [...]
Not only is Nike known for their high quality sports gear, they’re also well respected for their advertising strategies. Take a moment and look back on game seven of the NBA Finals. LeBron James led [...]