Concept is a collection of artists, geeks, perfectionists, and strategists working together to make some damn fine advertising.
ADVERTISING IS CREATIVITY.
Not just in the execution, but in the strategy. Compelling creative is that much stronger with an equally creative brand position.
ADVERTISING IS MARKETING.
Branding, SEO, online marketing, logo development, backend web development, positioning, and a whole lot more. But never more than you need.
ADVERTISING IS ALWAYS CHANGING.
New this, new that, and a whole lot of social networking—there sure are a lot of options these days. But what’s trendy isn’t always what’s most effective.
We are so excited to get together with family and friends and give thanks for them. Being true marketers we wonder what would the Pilgrims have done to advertise the first Thanksgiving. The tips below […]
The infographic below explains the different facets of marketing. Learn and enjoy!
Happy Halloween! Below are the Halloween themes that you should apply to your marketing strategy.
BOO! Don’t be scared to invest. A successful business invests 20% of their operating budget in marketing. This allows your business […]
Think about your products’ consumers. What cross section of the population do they fall in? Once this is discovered your marketing plan can be formulated. Part of a strong formulation should be attracting brand advocates […]