Concept Marketing is a collection of artists, geeks, perfectionists, and strategists working together to make some damn fine advertising.
ADVERTISING IS CREATIVITY.
Not just in the execution, but in the strategy. Compelling creative is that much stronger with an equally creative brand position.
ADVERTISING IS MARKETING.
Branding, SEO, online marketing, logo development, backend web development, positioning, and a whole lot more. But never more than you need.
ADVERTISING IS ALWAYS CHANGING.
New this, new that, and a whole lot of social networking—there sure are a lot of options these days. But what’s trendy isn’t always what’s most effective.
The 100-meter dash is an event that can be traced back to ancient Greece. The first modern event, in 1896, looked much different than it does today. The running lanes were separated by ropes and […]
Where Social Media Strategy Begins
As Ray Kinsella strolled amongst his stalks of corn one night, he heard a voice from the heavens say, “If you build it, he will come.” Ray continues to hear the […]